Branding Minute

It's not a logo, not a tagline, not your products, not your "about" statement, and not a promise—even though ALL of those things can be effective ways to help communicate your brand. In a nutshell, your brand is how you are perceived.…

The more restrictive and repetitive your branding and identity, the more effective it can be. Some organizations have a tough time with this, because it's like wearing the same outfit and saying the same greeting verbatim every day of the week. But…