Blog - Bravoforté

The Process: Priority Spectrum

Perhaps you've heard the terms Priority Spectrum or Task Priority (aka Spectrum of Priorities or Prioritization of Tasks). These are essentially a way to categorize tasks based on their importance level and are very useful for website projects. One of the more…

By Marvin Forte February 20, 2025The Process

Branding Minute: What is a brand?

It's not a logo, not a tagline, not your products, not your "about" statement, and not a promise—even though ALL of those things can be effective ways to help communicate your brand. In a nutshell, your brand is how you are perceived.…

By Marvin Forte February 19, 2025Branding Minute

Get Outside: Cape Horn Loop Trail

We recently hiked the Cape Horn Loop Trail on the Columbia River Gorge and this trail did not disappoint. Gorgeous views through the fog of the Columbia River, capped off with an under-the-waterfall trail crossing. We squeaked in just before the Peregrine…

By Marvin Forte February 15, 2025Get OutsideCape Horn, Get Outside, Hiking, Washington, Washougal, Waterfall

The Process: Think Strategically

It's human nature — people often try to provide solutions rather than goals but with a little practice, you can communicate your objectives to get the result that best serves your needs. When you take your car to the shop, you probably…

By Marvin Forte January 5, 2025The Process

Branding Minute: Restrictive and Repetitive

The more restrictive and repetitive your branding and identity, the more effective it can be. Some organizations have a tough time with this, because it's like wearing the same outfit and saying the same greeting verbatim every day of the week. But…

By Marvin Forte January 3, 2025Branding Minute