Branding Minute: What is a brand?

It’s not a logo, not a tagline, not your products, not your “about” statement, and not a promise—even though ALL of those things can be effective ways to help communicate your brand. In a nutshell, your brand is how you are perceived. Brand expert Marty Neumeier says it’s the “gut feeling” a customer has about you, and I wholeheartedly agree.