Branding Minute: Restrictive and Repetitive

The more restrictive and repetitive your branding and identity, the more effective it can be. Some organizations have a tough time with this, because it’s like wearing the same outfit and saying the same greeting verbatim every day of the week. But where the same outfit every day might get you side eye from the people you see daily, a consistent brand is appreciated by strangers and friends alike, which provides a familiar, reliable feeling.